This is a circular dial which, if turned, pops up more suggested text box formats. There are a few hidden features, including a tool in the “text” tab. Everything is laid out in a beginner-friendly format to encourage experimentation. The “palette” and “text” tabs allow you more control to customize your design by adjusting the colors, opacity, shapes, fonts, and alignment of your post, as well as several other features. We decided to go with a more minimalist theme than the original example Spark Post gave us. You can select your preference under the “theme” tab, and edit the individual elements further under the “text” tab. The automatic preset shape is an Instagram-perfect square, but under the “resize” tab, you can select from a wide variety of dimensions, several of which fit the major social media platforms, as well as some standard shapes and webpage-optimized dimensions.Īdobe also selects some suggested themes, which will create the template for how and where your text is laid out. You can upload photos from your computer or use images stored in Lighroom, Dropbox, Google Photos, or Creative Cloud. You can use these preset backgrounds or tab over to “Photo” to add your own image (we used this almost-too-good-to-eat macaron photo). It will then take you to a series of designer pins featuring backgrounds covered by your text. When you go to “Projects” and select “Add Post,” the interface will ask you what you want to say that is, what you want your text to read. If you have an existing Adobe ID, it will work to sign in to the Spark homepage. You don’t need a paid Creative Cloud subscription, although Spark does tie in with other Adobe products such as Lightroom. Alternatively, you can download the free app on your mobile device. All of these programs were previously available in some form or another as Adobe Post, Slate, and Voice, but Adobe has given them a makeover, added some cool new features, and housed them under one roof on the web with no download required. Here’s what we learned, and the final products of our creative experimenting.įirst off, the Adobe Spark suite actually consists of three programs: Spark Post, Spark Page, and Spark Video. We tested out the programs features using royalty-free photos from Storyblocks to see if Spark delivers on its promises. It’s a one-stop shop for Adobe professionals and beginners alike. The concept is simple: with Spark, you can create “visual stories” on any device, for any device, even without previous design/video/web development experience. Adobe has sought to fill this need with their (free!) new mobile app and web platform, Adobe Spark. Love it or hate it, daily communication occurs more often in pins, likes, tweets, and comments than print media or face-to-face interactions, so creators have a constant need for easy-to-use platforms that produce pro-quality images, websites, and videos. It’s no secret that social media has taken over the world.
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